Whenever you make a purchase for your business, you need to figure out whether the ROI is high enough for that purchase to make sense. Some businesses ask why our product costs so much while others don't blink an eye. That kind of behavior is perfectly understandable if you think about the following scenarios:
Company A sells a product that costs $10k in which they average 10 sales a month. Company B sells a product that costs $2k in which they make 50 sales a month. Finally, Company C sells a product that costs $1k at 100 sales a month.
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